Just so everyone is aware of who owns what, and what alternatives exist:
What US Tech Giants Own
Meta
Alphabet
Microsoft
Amazon
SpaceX & Tesla
Facebook, Instagram, WhatsApp, Threads
Google, Gmail, Gemini, Android
Activision/Blizzard, Xbox, LinkedIn
Amazon, AWS, Whole Foods
Tesla, SpaceX, Starlink, X (Twitter)
Oculus, Giphy, Confirm.io, Friend.ly, Karma
Chrome/OS, Google Photos, Pixel
GitHub, Skype, Azure, MS Office, Windows
Audible, Goodreads, Twitch, MGM, IMDB
SolarCity, xAI, Grok, Cursor
Fitbit, Nest, Waze, reCaptcha
iRobot, Ring, Wag, Blink, Kuiper
Kaggle, Looker, Tenor, Blogger, YouTube
More Meta
More Google
More MS
More Amazon
More X/Tesla
Alternatives to Big Tech
Maps
OpenStreetMap (OSM): Free, crowdsourced, open-source alternative powering many independent apps. Not controlled by tech giants.
Organic Maps: Open-source mobile app using OSM data. Excellent for offline navigation without a cellular data plan.
Note on MapQuest: MapQuest is owned by System1 (a US ad-tech broker that also owns Startpage). Their ToS explicitly tracks behavioral data across third-party sites—they're just an ad broker trying to stay relevant, not an anti-monopoly alternative.
Cloud Storage
Nextcloud: Open-source platform for files, calendars, and contacts. Host it yourself or use independent Swiss/EU-hosted providers.
Proton Drive: Swiss-based, end-to-end encrypted cloud file storage.
Tresorit: Swiss/Hungarian zero-knowledge encrypted cloud storage designed for high-privacy sharing.
Office Suite
LibreOffice: Free and open-source. Highly improved in recent years, and good for general daily use.
Email
Proton Mail: EU-based, privacy-focused email operating outside US jurisdiction. Supports custom domain hosting (e.g., cheap .email domains).
Password Managers
1Password: Canada-based cross-platform password manager. Proprietary, but highly secure and well-regarded.
Bitwarden: Open-source, end-to-end encrypted password manager. Offers free cloud sync across platforms and can also be self-hosted.
KeePassXC: Completely open-source and offline. Password vault stays stored locally on your device, but does not have native sync.
Web Browsers
Firefox (and forks like LibreWolf, Waterfox, Zen, Floorp The only major browser engine not controlled by Google or Apple. Recommended add-ons: uBlock Origin, SponsorBlock, LocalCDN, and Facebook Container.
Avoid Chromium-based forks: Brave and Vivaldi use Google's engine (limiting privacy ad-blockers under Manifest V3). Brave also has a history of crypto-mining/affiliate link controversies and questionable leadership. Use Vivaldi for when you need a Chrome-based browser.
YouTube Clients
Android: PipePipe, NewPipe, and Grayjay allow channel following, ad-blocking, and SponsorBlock skipping without a Google account.
Linux/Desktop: FreeTube and NewPipe.
Search Engines
DuckDuckGo & Ecosia: Privacy-focused portals (powered by Bing; Ecosia plants trees) that provide cleaner results than Google.
Mojeek: UK-based search engine with its own independent web index (completely independent of Google and Bing).
Qwant: French search engine hosted in Europe adhering strictly to EU privacy law.
Social Media
Open-source, federated social sites based in Canada:
Reddit Alternatives: lemmy.ca, sh.itjust.works, and piefed.ca (operated by Fedecan, a Canadian non-profit).
Instagram Alternative: pixelfed.ca (photo sharing run by Fedecan).
Twitter/Microblogging (Mastodon): Free Canadian hubs include thecanadian.social, ottawa.place, and oceanplayground.social. Paid/co-op options include cosocial.ca and tenforward.social.
Forums: NodeBB is Canadian open-source forum software that networks via ActivityPub. (I also host a federated TTRPG forum if anyone wants an invite!).
Yellow Flag on Bluesky: AT Proto/Bluesky funnels traffic through US-based systems backed by the same VC investors funding major technocrats.
Book Reviews
Rambling Readers: UK-based Goodreads alternative built on the federated, open-source BookWyrm platform.
Chat & Messaging
Signal: E2E encrypted messaging (requires a phone number for registration).
Delta Chat: Decentralized, encrypted messenger using invite codes/QR codes.
XMPP: Federated chat network with client flexibility; can be self-hosted.
Matrix: Modern, decentralized channel/room-based protocol (like an upgraded IRC with rich mobile/desktop clients).
Operating Systems
Linux has matured significantly—even non-technical users and older family members can navigate modern distributions cleanly:
Linux Mint: The best desktop transition for Windows users; interface feels very similar to Windows 10.
Ubuntu: Popular, widely supported OS with a macOS-like UI. Runs well on older hardware.
Kubuntu: Ubuntu base with a familiar Windows-style layout, but slightly more feature-heavy.
Android App Repositories
F-Droid: An open-source "store" focused entirely on free, privacy-friendly, local-first apps.